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To build a great legal product, you need to know your law firm's customer, their needs, motivations, fears and buying decisions. Build a user persona.
Easy intake and document automation to auto-populate your templates.
To create a successful legal product, it’s essential to lay a strong foundation by truly understanding your users—especially your first users. A well-designed user interface (UI) is important, but it starts with empathy and insight.
To get there, focus on three key steps:
By grounding your product in your users’ actual needs, you increase your chances of creating something they will trust, adopt, and recommend.
User personas are fictional profiles that represent the different types of users who may interact with your product. They’re designed to help you develop a deeper understanding of your customers’ needs—not just their demographics or roles, but also their motivations, fears, values, goals, and challenges.
As shown below, well-crafted user personas go beyond surface-level facts. They offer insight into the mindset of your users, allowing you to design more empathetic, targeted, and effective solutions.
Elder law attorneys face growing demand—and document automation can help meet it. Gavel streamlines client intake, boosts accuracy, and reduces drafting time by up to 90%, so you can focus on delivering compassionate, client-centered legal care.
Automate your civil law practice with Gavel. Streamline client intake, generate demand letters and court documents faster, and improve accuracy across every case.
Automate your criminal law practice with Gavel. Streamline intake, reduce drafting time, and improve accuracy—so you can focus on strategy and client outcomes.
