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Guides
Legal User Design: Building User Personas for Your Law Firm Customer
Guides

Legal User Design: Building User Personas for Your Law Firm Customer

To build a great legal product, you need to know your law firm's customer, their needs, motivations, fears and buying decisions. Build a user persona.

By the team at Gavel
April 6, 2025
Cut drafting time by 90%

Easy intake and document automation to auto-populate your templates.

To create a successful legal product, it’s essential to lay a strong foundation by truly understanding your users—especially your first users. A well-designed user interface (UI) is important, but it starts with empathy and insight.

To get there, focus on three key steps:

  1. Identify a real problem your users need solved.
  2. Understand their pain points and daily frustrations.
  3. Step into their shoes by creating user personas—fictional, yet research-based profiles that represent your ideal users' goals, behaviors, and challenges.

By grounding your product in your users’ actual needs, you increase your chances of creating something they will trust, adopt, and recommend.

What are "User Personas"?

User personas are fictional profiles that represent the different types of users who may interact with your product. They’re designed to help you develop a deeper understanding of your customers’ needs—not just their demographics or roles, but also their motivations, fears, values, goals, and challenges.

As shown below, well-crafted user personas go beyond surface-level facts. They offer insight into the mindset of your users, allowing you to design more empathetic, targeted, and effective solutions.

Source

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AI Contract Review for Government Contracting and Public Sector Procurement

Government and public sector contracts require strict compliance with FAR and agency-specific regulations. This guide explains how AI contract review supports government contracting and why Gavel Exec is the leading specialized tool for FAR clauses, indemnity limitations, and mandatory flow-down requirements.

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AI Contract Review for Energy, Infrastructure, and Construction Contracting

Energy, infrastructure, and construction projects rely on highly complex agreements where off-market terms create significant risk. This guide explains how AI contract review supports these projects and why Gavel Exec is the top choice for accurate, market-aware contract analysis in the energy and construction sectors.

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Best AI Contract Review for Healthcare and Life Sciences Contracting

Healthcare and life sciences contracts involve PHI, HIPAA compliance, data licensing, clinical trials, and intellectual property rights. This guide explains how AI contract review supports these complex agreements and why Gavel Exec is the leading tool for high accuracy and strong privacy in healthcare contracting.

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