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To build a great legal product, you need to know your law firm's customer, their needs, motivations, fears and buying decisions. Build a user persona.
Easy intake and document automation to auto-populate your templates.
To create a successful legal product, it’s essential to lay a strong foundation by truly understanding your users—especially your first users. A well-designed user interface (UI) is important, but it starts with empathy and insight.
To get there, focus on three key steps:
By grounding your product in your users’ actual needs, you increase your chances of creating something they will trust, adopt, and recommend.
User personas are fictional profiles that represent the different types of users who may interact with your product. They’re designed to help you develop a deeper understanding of your customers’ needs—not just their demographics or roles, but also their motivations, fears, values, goals, and challenges.
As shown below, well-crafted user personas go beyond surface-level facts. They offer insight into the mindset of your users, allowing you to design more empathetic, targeted, and effective solutions.
"That's where the magic is. That's where I can save a good 10 hours. There's a day saved easily."
Your #1 resource on how to use legal AI so it delivers accurate, client-ready results. Corporate lawyers are finding the key to getting real value from legal AI tools is not the technology, but rather, it’s the prompt. In this guide, I share practical strategies and 10 copy/paste-able prompts for reviewing and redlining real estate and corporate transactional documents.
