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To build a great legal product, you need to know your law firm's customer, their needs, motivations, fears and buying decisions. Build a user persona.
Easy intake and document automation to auto-populate your templates.
To create a successful legal product, it’s essential to lay a strong foundation by truly understanding your users—especially your first users. A well-designed user interface (UI) is important, but it starts with empathy and insight.
To get there, focus on three key steps:
By grounding your product in your users’ actual needs, you increase your chances of creating something they will trust, adopt, and recommend.
User personas are fictional profiles that represent the different types of users who may interact with your product. They’re designed to help you develop a deeper understanding of your customers’ needs—not just their demographics or roles, but also their motivations, fears, values, goals, and challenges.
As shown below, well-crafted user personas go beyond surface-level facts. They offer insight into the mindset of your users, allowing you to design more empathetic, targeted, and effective solutions.
Turn your contract playbook into a real advantage—learn 4 ways top legal teams make theirs faster, smarter, and easier to use every day.
AI can speed up the review of complex Data Protection Agreements by flagging risky or unclear clauses before they become problems. With AI, you can run your own playbook directly in Word, instantly spotting issues like vague processing purposes, missing security measures, or weak liability terms.
How are lawyers using legal-grade AI directly in Microsoft Word to review employment contracts faster and more accurately? Gavel Exec flags missing or risky clauses, like unenforceable non-competes or vague severance terms, and offers redlines and benchmarking based on your internal standards. Whether you're reviewing third-party paper or updating templates, Gavel Exec gives you a head start without sacrificing legal judgment.
